Nostalgia

Nostalgia is a technique used by advert designers to create a warm feeling of looking back on the past, where 'life was simpler' 'everybody was happier', usually a comedy approach is added to make the viewer smile and feel good about this product.

Everyone's thoughts are always good looking back on memories and the past is always better than the present. This is why we have decided to use nostalgia for our kettle advert, because it is comic and we intend to make people smile by re-inventing an existing product which we all take for granted, when at first it was a electrical breakthrough, now almost every house hold owns one.