Scene five will focus on the brand new kettle, using graphics and brighter colours. We see the jump from black and white to colour again, highlighting the fact that the time era has changed. The music will also show the viewer that the time era has changed, changing from very slow orchestral music to more up beat 60s dance. We see here the introduction to graphics, such as the golden lightning bolts and green poofs of smoke. This will help us to emphasise that the electricity is running through the kettle, an ho bright and wonderful it is compared to the old rusty kettle of the post war era.

The Kettle & Co logo will also be seen here, advertising the company and what it has to offer (the brand new kettle.) We will either create logo from card and place on the electric kettle or we can use graphics and add that to the already glowing kettle. The edits of the new kettle will also be much more faster once the new 1960s kettle has been shown for the first time in this advert.

Having quicker edits of the kettle suggests the quickness of the new kettle, we will have slower edits on the old kettle and with the slow music also we can build up the atmosphere of the kettle taking a long time. With a pacey style of music and quick edits on the section of the advert with colour, it automatically suggests the more preferred product in terms of speed.