Advert Two (Female Target Audience)

In this first scene, our actress is still waiting for her morning cup of tea, at this point she is starting to get quite frustrated. We are trying to get across how long it is taking the kettle to boil, the more we do this the more we can compare it to the product. This is where we shall be focusing on the kettle and the time element of this situation. The gas kettle will take so much more time than the electric kettle, and that is what we are trying to focus on the most.

The props in this establishing shot must be clear to demonstrate a realistic scene, (using mise en scene)
we must make sure we include surface realism and concentrate on realistic props and costume to help create this. If this scene lacked the props that were considered relevant to a kitchen, it would pull the consumer off focus and take his/her mind away from the product.

This is the establishing shot, it is used in a majority of advertisements to set the scene and it tells the addressee where they are and what there about to view. As well as setting the scene, the establishing shot also tells you what the advert is all about, as we see in our advert. Straight away we can see that it is going to involve a housewife, and the focus on kettle with lighting and shadowing also says that the advert will be based around the kettle as a product also.