Voiceovers

On our blog of Other Advertisements, you can see the analysis of the voice overs in the adverts we analysed. Most of the voice overs we have studied have similar conventions. All of these conventions should be looked at closely, and there are tactics that should be absorbed.
For instance;

- Females with a soft well spoken tone seem to offer comfort and security.
- Well spoken as using the use of standard English so everybody can relate to the product and relate to the actual person that is talking to you.
- Male voice overs are strong and powerful normally with a bright or husky voice, which again offers the viewer security. But can be used to intimidate and scare the viewer into purchasing the certain product.
- The sexier the voice the more likely you are to listen and remember it, as everybody knows sex sells.
- Pronunciation must be definite and the semantics must be clear, and the of effective stresses on the highlighted and target words. Such as "BUY NOW" or "CALL US ON..."