Interview & Advice

I had an informal interview with two gentlemen in this industry to ask there advice and tips or tricks on how to make this advert be most successful.
Tony Sankey -Camera Grip. http://www.imdb.com/name/nm0762858/
Worked on Films & Dramas such as:
The Shooting Of Thomas Hurndal
The Virgin Queen
Touching Evil
Desperate Romantics
Ashes to Ashes etc...

Matt Duffield :http://spiderjar.com/
Graphic design company called SpiderJAR.
SpiderJAR works to promote companys and to design and create adverts and animations.

Some of the ideas suggested were:
-The Black and white lighting must be in high contrast to demonstrate the best black and white image, this is so it is of the best quality and sharp
-All close and cut edits as they have to have a quick impact
-Only one establishing/long shot to show how
-All adverts get straight to the point to draw attention to the product of or the association
-The Tag lines must be humouras and smart
-Hair and makeup must stay immaculate from shot to shot otherwise it will not link in if it changes
-Advert must include mild humour to make it memorable
-special effects are key at the end to emphasies that it IS a modern product
-Sparks spot lights etc demonstrate a clesha advert to be cheesy however this works
-End this with a catch animation for exampkle ( an old kettle lid rattelling and then changeing into the flash product.. or a drop down teabag or something)