In this image, we wanted to try and get a way of showing the frustration in the 1930s character that his water is taking too long to boil. As a middle class man we would have him reading the newspaper, adding to the mise en scene of the advert and adding to the realism of the scene.

In having the newspaper in the shot we could then use it to add to the concept of time passing by, for instance the turning of the pages and having him stop reading and looking over at the kettle both suggest that time is passing. At the peak of his annoyance we see that the man has thrown down his paper in frustration that the kettle has taken too long boil, we use the shot of the crumpled up newspaper to represent that he has given up reading due to the fact that it has taken up to much of his time.

In this scene we will stick with the slow edits and the fade away to black. We still want to maintain the mood of the advertisement, one which is slow and getting the point across which is time passing.