As we studied existing advertisements we noticed that mots of the adverts were chosen due to stereotypical factors, for example the way they look, our age or what emotion is the acting portraying ( happy or sad.) Do they use direct address to include and enhance the audiences response. The actors must be relevant too the advert, for example it would be strange to see a male acting in an advert for Tampax. Or a women acting in an advert for Men's Gillette razors.
When we chose our actors and actresses for our advert we shall consider these options to our target audience to make them feel that our product is for them specifically. The term target audience basically means who you are aiming your product towards, who do you want to buy your product.
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