Here we come to the final shot of advertisement number two. Shot six is the climax of the advert, as we see the wonderful and very pleased face of the housewife. Using again a close up of her face so that we can really focus on her emotions and what she is going through. We can obviously see what emotions she is going through, the sheer joy of having a kettle that works quickly an efficiently.

In juxtaposition with scene four, she is feeling quite the opposite. In scene four we see black and white, grumpy face by the housewife all relating back to the old kettle. In contrast, we see in this scene that she is happy and there is colour back to the images. Brighter colours and quicker edits all point towards her emotion of being happier that this electric kettle has entered her life. We also see that she is jumping for joy, again representing her happiness about the outcome she has had.