Sound

The majority of adverts rely on sound to get there point across, weather it is in voice over from, or sound effects, or the actors and actresses voices they all contribute to making the advert more easier to understand.

When researching different adverts we found that the majority of advertisements on television use sound to great effect. For example, in some cases there is a familiar soundtrack to the advert or just one single jungle or song that most people will recognise. The Halifax advert has taken a popular song of the 1960s, "Something Tells Me Your Into Something Good" by Herman's Hermits and changed the lyrics to describe the company, and also telling us what the company has to offer us.

This is a great technique to use as whenever the public hears that song they will automatically think of Halifax, and with remembering Halifax comes remembering the lyrics, so it then gets you thinking about what Halifax is all about and what it can offer you as a consumer. The advertisement is selling you what ever the need to sell in the form of musical sound, because it is memorable to the viewer.